Senior ecommerce leadership, without the full-time overhead.

Fractional Ecommerce Director

I help DTC and B2B ecommerce brands generating $25M–$100M in annual revenue unlock their next stage of growth — from conversion optimization and platform integrations to vendor management and building the roadmap that gets you there.

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What I offer

The expertise of a full-time ecommerce director, on your terms.

01

Revenue Growth & KPI Lift

Auditing your ecommerce tech stack, implementing personalization and merchandising tools, and optimizing the shopping experience to drive measurable gains in conversion rate, AOV, and revenue per visitor.

02

Platform & vendor integrations

Scoping, selecting, and overseeing integrations across your tech stack — from search and discovery to subscriptions, loyalty, and fulfillment.

03

Conversion rate optimization

A/B testing strategies, UX audits, data-driven improvements using tools like Intelligems, Shoplift, Clarity, and GA4 to move the metrics that matter.

04

Product / Project owner

Managing cross-functional teams to deliver website redesigns, new feature builds, and platform migrations — on scope, on budget, on time.

05

Solution scoping & roadmapping

Evaluating your ecommerce ecosystem, identifying gaps, and building a prioritized roadmap aligned with your business goals and budget.

06

Vendor management

Vetting, negotiating, and managing relationships with technology vendors, agencies, and freelancers to get the most from your partnerships.

Platforms & tools I work with
Shopify / Shopify Plus Adobe Commerce BigCommerce WooCommerce Klaviyo Recharge Bloomreach Nosto Constructor Rebuy Loyalty Lion Okendo Gorgias Elevar GA4 Hotjar Intelligems Zapier n8n LLM MCP
Client results
Archie brought clarity to our ecommerce roadmap, streamlined our vendor relationships, and delivered measurable improvements to our conversion rate — all within the first quarter.
About

A decade of building and scaling ecommerce.

Since 2015, I've been building and scaling ecommerce projects — from launching Shopify stores as a freelancer to leading multi-million dollar ecosystems for mid-market brands.

My experience spans DTC beauty, health and wellness, home and outdoor living, specialty food and beverage, and B2B commerce. I've led cross-functional teams through complex redesigns and platform integrations, and developed technical solutions that align business objectives with practical execution.

Today, I work as a fractional ecommerce director — bringing senior-level strategy and execution to brands that need experienced leadership without the commitment of a full-time hire.

Based in Miami, FL.

  • 2025 — Present
    Fractional Ecommerce Director — providing senior ecommerce leadership to mid-market DTC and B2B brands, driving CRO strategies, scoping solutions, and managing vendor ecosystems
  • 2023 — Present
    Senior Solutions Specialist at a leading U.S. ecommerce agency — scoping complex platform builds, conducting technical audits of client ecommerce ecosystems, and overseeing cross-functional delivery teams on Shopify Plus and Adobe Commerce projects for mid-market and enterprise brands.
  • 2020 — 2023
    Senior Project Manager → Senior Solutions Specialist at a Miami-based ecommerce agency — website redesigns, custom builds, platform integrations, cross-functional team leadership
  • 2018 — 2020
    Head of Email Marketing at a B2B beauty brand — grew email revenue from $1.2M to $2.3M/year
  • 2015 — 2018
    Freelance ecommerce consultant — SEO, email marketing, Shopify & WordPress builds for SMBs across beauty, supplements, and finance
Frequently asked questions

Common questions about working together.

I serve as your senior ecommerce leader on a part-time basis — typically 25 to 60 hours per month. That means owning your ecommerce roadmap, managing vendors and integrations, running CRO initiatives, leading cross-functional projects, and aligning stakeholders around a clear growth strategy. You get the strategic direction and hands-on execution of a full-time director without the full-time salary and overhead.

I work best with DTC and B2B ecommerce brands generating $25M to $100M in annual revenue. These are typically established companies that have outgrown their current ecommerce setup and need experienced leadership to scope solutions, optimize conversions, and manage the growing complexity of their tech stack and vendor relationships — but aren't ready to commit to a full-time executive hire.

Engagements usually begin with a discovery conversation to understand your challenges and goals. From there, I conduct an initial assessment of your ecommerce ecosystem and deliver a prioritized roadmap. Ongoing work is structured as a monthly retainer — I embed with your team, attend key meetings, and drive execution against the roadmap.

Depending on my current commitments, I can typically begin within one to two weeks of our initial conversation.

I have deep experience with Shopify Plus, Adobe Commerce, BigCommerce, and WooCommerce. Beyond platforms, I specialize in the broader ecommerce ecosystem — tools like Klaviyo, Recharge, Bloomreach, Gorgias, Rebuy, Okendo, Elevar, and Intelligems, among others. I'm also proficient with automation tools like Zapier and n8n, and actively leverage LLMs and MCP to streamline ecommerce workflows.

Get in touch

Let's talk about your ecommerce goals.

Whether you need a strategic audit, hands-on project leadership, or a long-term fractional partner — I'd love to hear what you're working on.